What is SEO How Does It Work | Marketing Paathshala
what is seo

What is SEO How Does It Work

What is SEO?

SEO stands for “Search Engine Optimisation“, It is a techinique to get more traffic on the website through organic search engine result.

Here, we have mentioned the SEO Definitions written by top sites.

how does seo work



Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.   “Moz”.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.    “Search Engine Land”

Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website.  “Wordstream”

How Does SEO Work?

When a user searches for a query on a search engine like Google, Bing, the result that is shown with a series of websites that are relevant to their query and website that have a solid domain authority and page authority (other factors are described below).

For instance: let suppose, if you plan to visit Goa, for that, you would search ‘package for Goa trip idea’, the top results come out that use the best SEO practices in Google eye

Search engines work on two major functions, crawling and building index: It uses advanced crawlers that collect the information on every website and collecting every bit of content it can find on the Internet. That creates an index for every website that is compared to the algorithm that Google has built for the SEO practice

What major factors affect SEO?

Seo factors mean what type of techniques are required to improve your website’s SEO. There are two sets for using techniques one set is on site and second is off-site that Google and other search engines prefer when ranking every site.

The major factors affecting the SEO are as follows:


1. Keyword Research:

Keywords are the words and phrases that users type for their query into the search engine, that describes the small content or all the entire website. Basically, it means keyword is the basic pillar of On page optimisation.

2. Content Relevancy:

In today’s scenario, Search engines know the difference between the relevant page and the copied one, they give first priority to relevant content. They can easily distinguish.

3. Url Friendly Structure:

The URL should be readable to understand what your page is all about.

For eg:

url friendly structure

4. The number of Inbound Links and Outbound Links:

Inbound links play a very important role in making high SEO score in websites especially when they are getting from popular and relevant sources. Same things apply for outbound but in this, you insert the relevant links to redirect other website.

5. Page Speed:

Google checks your website speed. So if your site loading time is less your website will grab a good SEO score.

6. Domain Authority :

Domain Authority (DA) is a search engine ranking metric that shows how genuine your website is over the period of time by usage of back-link and age.  Range of Domain Authority is from one to 100.

7. Responsive Web Design:

When you design the website make sure that website should be fully clean and responsive to all types of devices. In fact, Google espouses mobile-friendly websites.

8. Content-Length Size:

In Today’s scenario, Google favors long-form content to get the high rank on the search engine result page, so make sure you use at least 1500 words to 2000 words to make a single post.

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