Category: Marketing Guide

Be a player of marketing

Internet Of Things(IoT) in Marketing

Why Internet of things(IoT) is important in Marketing? Internet of things(IoT) is going to be the next big thing in the coming years. So let us first understand what is Internet of things? If we explain in simple terms, Internet of Things means things which are connected to the internet. Any stuff which would have…
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May 9, 2018 0

Human Psychology in Marketing

How Human Psychology Works ? If we look at the way humans behave to certain things and situations, we can easily distinguish that people react to things in a different manner. Moreover it is very interesting to know how the human mind works to various colours, shapes, blocks etc. Hence the Knowledge of consumer psychology…
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May 4, 2018 0

Targeting the Right Audience

What is a Target Audience? Let me explain you in a very simple language, a Target audience is a limited group of people who take interest in your product or services. No business can be for everyone. If your business deals with Toys your target audience would be kids below 10 years of age. If…
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April 27, 2018 1

Ethical Marketing – Applying ethics to Marketing

What is Ethical Marketing? In layman terms, Ethics is a way of doing things correctly. Ethics is a complicated topic as people have different opinions. People have different views on what is the right thing to do. Let us understand what Ethics means to marketing. Ethical Marketing deals with two things – Company and the…
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April 24, 2018 1

Marketing Mix (4P’s of Marketing)

Marketing mix is an important concept in the marketing strategy Marketing is delivering the right product at the right place at the right time and to the right person. This brings us to the very famous concept in marketing which is marketing mix or the P’s of the marketing. What is Marketing Mix? Marketing mix…
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April 23, 2018 0
types of marketing

Types of Marketing Strategies & Definition

Types of Marketing Traditional marketing has been in use for past many years but as the world is growing and changing so dynamically that we must need to know the kinds of marketing. There are so many marketing plans out there so it is very vital to know the type of marketing you are going…
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April 19, 2018 0

What is Marketing?

What is Marketing?   Its literal meaning is to promote sales. When we go out in the market for a response on Marketing. We here the following common response:- a. Marketing is sales b. It is all about advertisements c. It is more related to promotions. Yes, Marketing is related to the sales. In fact,…
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April 17, 2018 0