Advantages of Social Media Marketing | Marketing Paathshala

Advantages of Social Media Marketing

Before moving on, it is important to understand SMO first:

What is Social Media Optimization(SMO)?

Social media Optimization (SMO) is the method of social activity that attracts visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a website by achieving a top rank on search engines around specific keywords

Social media optimization (SMO) was initially intended to drive movement from web-based life destinations, for example, bookmarking locales and informal organizations. Furthermore, SMO is currently essentially more critical and not just on the grounds that person to person communication has developed but rather in light of the fact that SMO additionally enhances SEO execution. Great SMO will drive activity from both direct social site referrals and from web indexes.


Few Very important steps to improve SMO

  • Reputation – build your reputation as a reliable qualified and original source

  • Engagement – encourage more engagement, sharing & reciprocate

  • Authority – become a notable authority in your field of knowledge

  • Leadership – inculcate originality & creativity, be a Thought Leader

  • Social – be social, find and engage sociable experts in your field

  • Media – understand your social media platforms to increase the influence

  • Optimization – improve technical areas to increase optimization


Now let us understand what is Social Media Marketing?

In simple Terms, Social Media Marketing (SMM) is a type of internet marketing which uses the advantages of social networking sites as a tool of advancing websites, thus increasing traffic towards them and learning from users’ direct reactions.

SMM depends on the rule of natural pursuit, which essentially implies that when the site or its associated informal organization page is more dynamic, the site’s situation on web crawlers rises, i.e. it will be observed in an initial couple of results.

Considering the way that 90% of clients looking through the web don’t look any more distant than the main page of the web index, and that 70% ticks on the initial three outcomes just, clearly the situation on the primary page of the web search tool is the main objective to take a stab at while streamlining a site.

It must be weird to think if there are any specific times to post on Social media. To let you know there are some auspicious times to post on various social media sites. So we have made an infographic for your perusal and future references.

The relation between SEO and SMO

Link Building:
SEO – Inbound links are a large conclusive factor in rankings.
SMO – Links are a result of success, which means that SEO profits from good SMO.

On Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords are all instrumental on search engine rankings.
SMO – Coding and tags are not so significant, while visual recognition grabbers make a bigger impact.

SEO – The title tag of a page tells the search engines what a page is about and provides a lot of authority in the rankings.
SMO – Titles and headlines are extremely important for seizing attention and getting users to click-through.

Content Must be Easily Readable:
SEO – By search engine spiders.
SMO – By human readers.

SEO – Class content is important in order to stand well.
SMO – Quality content is relevant in order to hold the readers’ attention and win their support.


Thank you very much. We will be coming with more topics on SEO and blogging. Stay tuned…

Leave a Reply

Your email address will not be published. Required fields are marked *