What is Digital Marketing | Marketing Paathshala
What is Digital Marketing

What is Digital Marketing

Are you also tired of hearing the name of Digital Marketing?

But you don’t know

What is Digital Marketing? and why is important to those people who are having their own business or who want to boost up their career in Marketing Sector.

Let’s come to the point

What is Digital Marketing?


Digital Marketing is the marketing of products or services using digital technologies.

Every those product showing mainly on the internet using digital media either your mobile phone or display advertising or digital medium.

Why you must learn Digital Marketing?

If you are running your business, so you must understand “How can you grow your business through the digital platform “.


If you want to boost your career in Marketing, Business development or live your dream into your profession with huge earning.


What are the skills required to learn Digital Marketing?

*Who want to follow their passion.

*Who want to do big something

* No Age & No Degree


Now you would have a question which is running in your mind. That question is

Which Topics/Techniques cover in Digital Marketing?

Let’s get started


Digital Marketing is divided into two parts.

1.Offline Marketing

2.Online Marketing

1. Offline Marketing: It covers like as:

*Radio marketing

*Radio commercials

*Show sponsoring

*TV marketing

*TV commercials


*Super Bowl commercials

*Phone marketing

*Cold calling

*Text message marketing (giveaways, coupons, loyalty programs)

*QR codes

*Electronics billboards

Online Marketing: It Covers such as given below:

1.Search engine optimization (SEO)

2.Search engine marketing (SEM)

3.Content marketing

4.Social Media Marketing (SMM)

5.Pay-per-click advertising (PPC)

6.Affiliate marketing

7.Email marketing

1. Search Engine Optimization (SEO):

Search Engine Optimization (SEO) is the technique to get organic traffic to your website from search engine.

2. Search Engine Marketing (SEM):

Search Engine Marketing (SEM) is also a digital marketing technique used to increase the visibility of a website in search engine result page. This technique is also referred to as paid search or (PPC).

3. Content Marketing:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

4. Social Media Marketing(SMM):

Social Media Marketing refers to the process of gaining traffic or attention through social media sites.

5. Pay Per Click Marketing(PPC):

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

6. Affiliate Marketing:

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

7. Email Marketing:

Email marketing is, quite simply, using the tools of email to deliver advertising messages. The vast majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly. According to a survey conducted by Pew Internet, 82% of U.S. adults use the Internet, and email is one of the fastest, cheapest and easiest ways for marketers to connect with customers.

To Learn More:

What is SEO How Does It Work

Advantages of Social Media Marketing

What Are Keywords and types of keywords



Digital Marketing is a vast area in itself. Everyone can learn and explore as doing practice on it. These 7 techniques are covered in whole digital marketing.


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