How to Use Google Keyword Planner for Google Ads & Seo

How to Use Google Keyword Planner for Google Ads & Seo

What is the Google Keyword Planner?

Google Keyword Planner is a free Keyword Research tool that helps to advertisers for their new search network Campaigns. Using Keywords Planner, you can find keywords and see how a list of Keywords might perform. Keyword Planner helps to choose competitive bids and set budgets for your campaigns.

I believe you would have been the idea about Google Keyword Planner. If you don’t have any idea about keywords click on what are keywords

Now we go to the next point:

How to Use Google Keyword Planner:

In order to use the Google Keyword Planner, you will need to have a Google Ads Account. If you don’t have already a Google Ads, you can set up a Google Ads Account. Here are few points which you need to follow:

1. Go To Google Ads accounts
2. Sign in to your google ads account

NOTE:  You should have Gmail account to log in Google Ads Accounts if not, Create your Gmail account first.

3.  Whatever you want to set the goal you may choose one. but If you want to go to google ads without setting goals. Click on Experienced with Google Ads.

4.  Click on the wrench icon at top of the page

 

5. Click on Keyword Planner

6.  There will be showing two different categories in Google Keyword Planner: “Find New Keywords” and “Get metrics and forecasts for your keywords”.

These tools are enough to generate thousands of potential keywords whether Seo or Google ads.

Now let’s move ahead towards the next point.

Find New Keywords:

In this section, you can see: this tool asks for “Enter words, phrases, or a URL related to your business”.

Note: You can find out more keywords from planner, enter the words or phrases that tell what your information is about.

Here I clarify in the three segments.

Enter Words:

These are single words what you enter the specific word that describes particular information what you want to do advertisement about. (For example:  If you are running your own restaurant, what keywords would be like foods, menu, lunch, dinner, etc that are allowed to access from google keyword database for different industries.

Phrase:

Phrase match is a keyword setting in Google keyword planner, that is used to trigger your ad to show only when someone searches for your exact keyword phrase. Let’s suppose if you are running your own toy store,  your phrase would be like “small robot toy price”, “toy store near me”
I would recommend entering 4 keywords from niche market that help control how exact keyword to match a person’s search term in order for your ad to appear.

A URL Related to Business:

If you want to find relevant keywords that are mentioned in your website but you aren’t able to find the relevant keywords from your website. Enter the URL of your webpage that will give you relevant keywords.

 

Once you have entered into one – all three options, Let’s suppose I have my own toy store so here I enter the “toy” keyword.

google keyword planner

As you click on “Get Started”. You will get the keyword result page.

 

Here you can see the keyword result page.

Here I will cover the rest part of GKP in next chapter “How to Get metrics and forecasting for your relevant keywords”